CRM for Manufacturers: Turning IndiaMART RFQs into Purchase Orders

For most Indian manufacturers, getting enquiries isn't the problem — converting them is. RFQs arrive from IndiaMART, Justdial, TradeIndia, and your website, and the ones that convert are simply the ones you quote fastest and follow up hardest.

The RFQ leak

A typical flow: enquiry lands in email, someone eventually sees it, digs out a catalogue, sends a quote, and then… forgets to follow up. Multiply that across dozens of RFQs a week and you're leaving real orders on the table.

A system that converts

• Auto-capture every RFQ into one pipeline with source attribution and duplicate removal.
• Quote fast — send product specs and catalogues on WhatsApp immediately, and let AI answer MOQ and pricing questions from your documents.
• Track every quote through stages: qualified → quote sent → negotiation → PO.
• Automate follow-ups so no quotation goes cold in someone's inbox.

Separate buyers from dealers

One-off buyers and repeat dealers need different handling. Your CRM should keep them in separate flows, with reorder reminders for ongoing dealer relationships.

How ASH helps

ASH captures RFQs from every B2B source, sends catalogues on WhatsApp, tracks each quote to PO, and auto-generates follow-up tasks — so your quotes go out in minutes and none of them go quiet.