The call-centre CRM that turns campaigns into conversions
Run outbound and inbound campaigns from one console. Every call logged with a disposition, callbacks that never slip, DNC compliance built in, and live KPIs your supervisors can act on — with a QA workflow to audit calls.
Pick “BPO / Call Centre” during signup and the call-centre workspace switches on automatically.
Everything a calling floor runs on
A call-centre workspace built for campaigns, dispositions and QA — ready for a telephony provider to plug in.
Campaigns & agent queues
Outbound, inbound and blended campaigns with scripts and goals. Contacts work down a queue — no cherry-picking, nothing forgotten.
Disposition-driven logging
Every call ends in a disposition — interested, callback, sale, DNC — so outcomes, handle time and notes write themselves to the lead.
Callback scheduling
A “callback” outcome schedules the next attempt automatically, with an overdue view so promised call-backs actually happen.
DNC & TRAI compliance
A do-not-call registry that a “do not call” outcome updates automatically, keeping campaigns compliant from day one.
Live KPIs & leaderboard
Calls today, connect rate, conversion, average handle time, callbacks pending and an agent leaderboard — updated live for supervisors.
Call recording & QA audit
Recordings attach to the lead timeline and a QA team scores calls against a scorecard — coaching and dispute-resolution stop being guesswork.
From campaign to conversion
- 1
Load the campaign
Create a campaign, set the script and dispositions, and contacts flow into the agent queue.
- 2
Agents work the queue
Click-to-call, log the outcome, and schedule callbacks — every call recorded and written back to the lead.
- 3
Supervise & audit
Live KPIs guide the floor while the QA team scores recorded calls — the numbers and the coaching in one place.
Ready to run your calling floor on ASH?
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