Real Estate: Capture 99acres, MagicBricks and Housing Leads

On a busy day a real estate desk can receive buyer enquiries from four or five property portals at once, 99acres, MagicBricks, Housing.com, plus your own site and Meta ads. Each one delivers leads its own way: an email alert here, an SMS there, a notification sitting inside the portal's own inbox. The manual habit of copying names and numbers into a spreadsheet is where response times slip from minutes to hours, and in property, the first agent to call usually gets the conversation.

Why portal leads slip through

The portals do not share a single, standard way to push a lead into your CRM. Enquiries arrive in different formats and in different places, so someone has to watch several inboxes and re-key every detail. That manual step causes the three classic losses: slow first response, duplicate calls to the same buyer from two agents, and no clean record of which portal actually produced the enquiry.

The universal webhook, in plain terms

ASH provides a universal webhook, a single, always-on inbound address that accepts a lead from almost any source. Instead of one bespoke integration per portal, you point incoming enquiries at this one endpoint and map the fields, such as name, phone, budget, locality and project, once. Anything that can send data to a URL, directly or through an automation tool like Zapier, can feed leads into your pipeline.

Connecting 99acres, MagicBricks and Housing

Because these portals do not offer a native ASH connector, you bridge them through the universal webhook:

• Email-to-lead via Zapier or Make: forward the portal's enquiry email into an automation that parses the fields and posts them to your webhook.
• Portal notifications: where a portal can call a URL on a new enquiry, point it straight at the webhook.
• Website and Meta forms: these connect directly, so every source ends up in the same pipeline.

The result is one queue and one format, whatever the origin.

What happens the moment a lead lands

Capture is only useful if it triggers action. A new lead can fire a no-code workflow that sends an instant WhatsApp acknowledgement to the buyer, creates a first-call task for the on-duty agent, and notifies the sales manager. Each enquiry keeps its source tag, so you can see how many buyers 99acres sent versus MagicBricks, and which locality is drawing interest, without claiming any portal guarantees quality.

Keep the pipeline clean

Feeding several portals into one endpoint makes source tracking and de-duplication far easier, because everything is normalised on arrival. You get one view of every buyer, tagged by portal, ready for routing and follow-up. To see how this sits inside a property sales workflow, visit our real estate CRM page, or read how to automate site-visit follow-ups.