SMS Campaigns in ASH: DLT-Ready and Provider-Agnostic

SMS still reaches people that other channels miss. It needs no app, no data connection and no login, which makes it dependable for time-sensitive reminders and short confirmations. SMS is now available in ASH on the Enterprise plan, and we have built it to respect how messaging actually works in India: DLT-ready and provider-agnostic. Here is what that means in practice.

Built around DLT from the start

In India, commercial SMS runs through the DLT (Distributed Ledger Technology) framework, where sender IDs and message templates must be registered before they can be delivered. ASH is built for this reality. You create SMS templates in ASH that mirror your registered DLT templates, so the content you send lines up with what has been approved. This keeps your messaging structured and makes it far easier to stay within the rules that operators enforce.

• Template-first: you compose reusable templates rather than free-typing every message.
• Consistent variables: templates carry placeholders so each recipient gets their own details in an otherwise fixed structure.
• Aligned with your DLT registration: because delivery depends on approved templates and sender IDs, keeping ASH templates matched to your DLT entries is the sensible way to work.

Provider-agnostic sending

We deliberately did not lock SMS to a single gateway. ASH is provider-agnostic, which means you connect the SMS provider you already use or prefer. Support for providers such as MSG91 and Twilio is wired in and activated through environment configuration, so switching providers does not mean rebuilding your templates or workflows.

Until you connect a provider, SMS runs in a mock sandbox. That lets you build templates and wire up your automations safely, seeing exactly how a send would behave without any real messages going out. When you are ready, connecting a live provider turns the same setup into real delivery.

Where SMS earns its place

SMS is best used sparingly and with intent. A few situations where it does genuine work:

• Reminders for a scheduled site visit, demo or counselling call.
• Confirmations such as an application received or a slot booked.
• Gentle re-engagement for a lead who has gone quiet, ideally as one step in a wider follow-up.

You can fire SMS templates automatically from the Automations builder, for example when a lead has been inactive for several days, so the channel supports your process instead of adding manual work.

Getting started

SMS is an Enterprise-plan feature. If you are on Enterprise, begin by drafting templates that match your registered DLT content, test them in the sandbox, and connect your provider when you are ready to go live. You can review plan details on our pricing page. As with every channel in ASH, the aim is useful, well-timed messages, not blanket blasts.